Not known Details About Comme Des Garcons

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend homes on the globe. Its world success wasn't designed by regular marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional method grew to become the inspiration for CDG’s around the world growth.

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CDG received Worldwide notice by presenting apparel that turned down classic Suggestions of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global manner editors and consumers early in the eighties.

This world visibility strengthened the CDG Hoodie title and captivated faithful consumers from every corner of the globe.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed visuals of the collection with photographs taken at Auschwitz focus camp, and the controversy acquired Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and established as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").

The 2006 autumn/winter collection addressed the principle on the persona,[15] the different ways to existing one particular's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another selection that merged the feminine Together with the masculine.

CDG developed a robust distribution technique by putting its products and solutions in top rated luxury shops like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.

In 2017, the company introduced a new fragrance, Concrete, and marked its start in the US that has a dinner curated because of the artist and chef, Laila Gohar.

Every retail store was developed as a creative space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail encounter.

Along with the increase of online shopping, CDG expanded its get to by featuring collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the model’s id, making pieces much like the Participate in Coronary heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the globe, helping CDG achieve world-wide mainstream visibility when being true to its edgy creativity.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.

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The business also produces a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned Along Comme Des Garcons with the variations of its clothes.[6]